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Research on Generation Z media consumption under the patronage of KRRiT
The National Broadcasting Council has taken honorary patronage over a research project by the University of Szczecin and the University of West Georgia in Atlanta, Georgia, concerning media consumption by contemporary youth, entitled “New media, new audience, new behaviours”.
The goal of research is to identify and assess the new model of mrdia cosumption by the generation born after 1995.
The subject of the research is the way in which these young people obtain and consume information, music and videos.
The patronage of KRRiT will entail the exchange of information, mutual consultations, substantive support and presentation of the results.
While working on a new, uniform standard for investigating the media market in Poland, KRRiT welcomes and supports other research projects on the media, and in particular those which identify changes in the way it is obtained and consumed.
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